There is a group of Gen Y’s that exist. They’re social influencers, early adopters and play a powerful part in setting trends and sharing content. But they’re hard to reach because they don’t live in mainstream media.

Because we understand them, we know where they live online. The Good Impression provides a unique opportunity for brands to reach this market.

The Good Impression has united counterculture digital media. The collective are the original and respected sources for delivering the most hunted and underground entertainment, lifestyle and music content.

Being associated gives brands credibility.

What makes us special?

We are unique

Before now, no network existed that treated these niche websites and blogs as a collective, allowing advertisers access to this valuable and engaged community. But we’re not just another premium ad network - we also build great creative that integrates with these niche publishers.

Our audience

We provide brands access to an audience that’s otherwise impossible to reach in one place, online. It’s qualified and they’re highly engaged – they don’t end up here by accident! We are the peoples destination because they know and trust in our authenticity.

Products

We connect brand’s with our audience in the right way! We don’t just sell premium ad impressions, we look beyond the banner and provide recommendations and digital strategy on how to best engage our audience. We help you get their attention!

What drives us?

We are helping to empower the best content producers locally and internationally, to keep creating great content. The kind of stuff we love!

Case Study

St Jerome’s Laneway Festival Campaign: 12 - 23 October, 2010